"Why I Created Shakeology"
by Darin Olien
I started
formulating Shakeology with some questions. I asked myself many
questions such as: "What do most bodies require in this day and age?",
"What is not being delivered in food today (even good, organic food)?",
"What are the gaps in nutrition that need to be filled for the majority
of people?", "What's lacking from the food we eat?"
The facts are well documented. Pushing farm production has depleted soils. Crops of non-nutritive foods have replaced nutrition-dense foods. Pesticides and genetic modification is wreaking havoc. We're basically putting more food into the pipeline which has less of what we need and more of what we don't need; on a biological level, your body hardly recognizes some of the food you are swallowing.
So ask yourself, how do you expect your body to live tirelessly, vibrantly, with the power to defend itself from disease if what is being fed to it is like putting dirty gas in the tank of a Ferrari?
- 1. Whole Foods: So many supplements on the market are just fragmentations of the complete matrix of real food. Think of it like taking the most popular scene from a two hour movie and calling that the movie. It's incomplete without the character development, plot, and nuance that make it a holistic experience. The same goes with food. On a biological level, your body needs the whole "movie" to get the complete benefit of the vitamin or mineral that is the star. You just cannot replace or re-engineer the incredible balance and creation of whole foods. So we selected high quality, potent foods, herbs, grasses and ingredients, and processed them minimally to preserve the integrity, phytochemicals, natural vitamins, minerals, alkaloids, phytosterols, etc.
- 2. Vitamins and Minerals: We included quality nutrition from potent and varying whole-food sources. ("Nutrition, right off the vine" as I like to call it) And then we backed that up by adding in a well-balanced vitamin and mineral profile since whole-foods fluctuate from crop to crop.
- 3. Enzymes: Since enzymes flood the food only in the last days of ripening, enzyme supplementation is critical for the majority of people. Even if you eat all raw foods the enzymes are still low. And cooked food has ZERO active enzymes! A very quick note…why Enzymes? They have been called "The Fountain of Life!" They are behind EVERY single process in the body! Yes, EVERTHING requires enzymes! The labor force of the body that digests, absorbs, allow for signals to be sent, creates new blood cells, etc are all governed by enzymes. You would be shocked at how starved your body has been for enzyme support. That's why the addition of these vital forces to Shakeology was so critical!
- 4. Prebiotics and Probiotics: We've all heard about foods with additive probiotics, like yogurts for instance. Did you know that your body can actually manifest its own probiotics if you feed it prebiotics? With the way people eat today they have created thriving environments for unhealthy bacteria in the body. This has created all sorts of debilitating breakdowns and is the foundation for physical and emotional fatigue. The prebiotics of the amazing Yacon Root in Shakeology is food for the "healthy" bacteria, and in turn, it creates an environment for healthy probiotics to flourish. By getting our internal 'ecosystem' in balance, you have the potential for a vibrant, thriving body and life!
- 5. MSM- (Methylsulfonylmethane): MSM is a naturally occurring sulfur compound found in fresh, raw fruits, vegetables, milk, fish, and grains. But within hours of harvest, MSM changes and is virtually gone. That's why it is very difficult to get MSM naturally, because where ancient man ate what he picked almost instantly, today it is picked, processed and packaged months before it hits the table. Why is it important? MSM is critical to the connective tissue and the fluidity (or space) between cells! MSM gives them "room to breathe". When the body becomes very ridged, tight, painful and stiff, often times MSM is at very low quantities in the body. Since we are not eating our own foods immediately after harvesting we must supplement this vital component or the body has a hard time staying healthy and flexible on a cellular level, which translates throughout the body on a bio-mechanical level as well.
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To that I (Jay) say, Thanks "Buddy" keep up the good work!
